2012 NC State TV Spot
In summer 2012, NC State launched a print, television and radio ad campaign designed to spotlight the university’s transformational work and its impact on research, lives, the economy and the environment, in North Carolina and across the globe.
In tandem with the campaign, we launched the 2012 Institutional Message website, a responsive, single-page site that mirrors and expands on the content of our campaign. Our goal was to build a destination that fully integrates with the bold, frank look of the campaign and generates awareness of NC State as an institution with a global impact. The site is also a vital tool in communicating the university’s strategic goals: student success, faculty achievement and investment, organizational improvement, research excellence and partnership-building.
Awards
- CASE National Circle of Excellence, Bronze Award: Individual Sub-Website
- CASE III Grand Award: Graphic Design for Print and Digital Single-Page Publications
- AAF Raleigh Durham Bronze Addy, Digital Advertising Microsite
